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The Dodge Brand Announces Exclusive Auto Sponsorship of Specific Media’s “Jen and Barb Mom Life” Season Three

New York, NY and Irvine, CA – April 6, 2011 – The Dodge brand and Specific Media, a next-generation media platform company, today announced that they’ve teamed up for season three of the hit online show, “Jen and Barb, Mom Life.” As the show’s exclusive auto sponsor, Dodge will be featured throughout the 2011 season. In addition, the brand will be incorporated into the Mom Life story line for several custom episodes. As part of the sponsorship, show hosts “Jen and Barb” will also drive Dodge vehicles during webisodes to further integrate the brand into the video series.

Hosted by everyday moms Jen Pate and Barb Machen, “Jen and Barb, Mom Life” is an original online video series made up of four- to seven- minute segments about “life in the trenches of motherhood. Featured on shows such as Rachael Ray, The CBS Early Show, and Entertainment Tonight, the show’s hosts—who won a 2010 “Best Reality/Variety Host,” Webby Award— invite experts and celebrity guests to join them as they discuss topics relevant to raising children and managing a family. Jen and Barb also engage their audience, which has reached more than 52 million unique viewers in its first two seasons, through an interactive website at The site serves as a “mom community” in which Mom Life’s two hosts share stories and exchange tips and recommendations with their fans.

“We had so much fun connecting with moms around the country in our first two seasons. Now that we’re entering our third season, we’re thrilled to bring the Dodge brand into the ‘Mom Life’ family,” said Barb Machen. Jen Pate added, “Support from the Dodge brand allows us to continue talking about the issues that matter most to moms, and showcase how Dodge’s family-oriented vehicles help moms succeed with their families, hobbies and balancing everyday activities.”

“The Dodge Grand Caravan has everything, so moms can do anything,” said Fred DePerez, head of Dodge Brand Marketing. “Our sponsorship of ‘Mom Life’ is a great way to help us reach moms around the country and let them know what the vehicle can do. We’re excited to kick off season three with Jen and Barb.”

With 75 episodes and more than 100 million web streams to date, “Mom Life” has seamlessly integrated more than 40 brands into its programming. In turn, the show has provided the biggest consumer companies in the categories of Consumer Packaged Goods, Food & Drink, Health & Beauty, Telecom and Entertainment with an unprecedented opportunity to reach the coveted “mom” demographic, an audience that marketers have historically found hard to reach outside of daytime TV.

“Branded video content has proven to be an entertaining way to tell a story as well as influence purchase
decisions, giving advertisers a reason to dedicate TV-sized budgets to custom web-programs,” said Tim Vanderhook, CEO of Specific Media. “This is evident by the millions of dollars in branded content contracts the company has secured since launching our original programming offering. In just a few years, we’ve produced and distributed 20 custom programs, integrated with 78 brands and delivered more than 600 million impressions. Bringing the Dodge brand on as the exclusive auto sponsor for the third season of ‘Mom Life’ allows us to build on this growth and fully leverage the power of branded video to engage a targeted audience.”

Key Stats – “Jen and Barb, Mom Life”

  • More than 52 million unique viewers in Seasons 1 and 2
  • More than 100 million web streams to date
  • 75 episodes, integrating more than 40 of the largest consumer brands
  • More than 70 expert and celebrity guests

Key Stats – Specific Media Original Programming

  • Started in 2004
  • Delivered more than 600 million impressions to date
  • Produced and distributed 20 original shows/custom programs to date
  • Integrated with 78 leading consumer brands

About Specific Media

Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media. Learn more at

About the Dodge brand

Dodge is a full line of cars, crossovers, minivans and SUVs that are agile, daring, sensible and inventive. The brand is on a tear for the 2011 model year, redefining itself with six all-new or significantly redesigned new vehicles, introducing new lifestyle packages designed to better meet the needs of its customers, launching catchy new ads that have started conversations with owners and potential owners, actively participating in new events and sponsorships and developing relationships with its long-loyal enthusiast base, as well as reaching out to customers who want cars that leave them wanting more.

For the 2011 model year, the Dodge brand is filling dealer showrooms with a vast array of new and updated products. The Dodge product line includes the all-new Dodge Durango and Dodge Charger, significantly revamped Grand Caravan, Journey, Avenger and Challenger, and the Dodge Caliber and Dodge Nitro.

Media Contact:
Meredith Obendorfer
Sparkpr for Specific Media

Neda Azarfar
Specific Media

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